The Seven Best Mustangs Ever, And Three Of The Worst

January 19, 2018

1967 Ski Country Special Edition

This car isn’t on here because it’s a bad car in particular, it’s not ugly, and it’s still quick off the mark. It’s here because it’s a baffling exercise in marketing. No one would look at the Mustang and say “oh, this looks perfect for the icy roads of Colorado,” would they? Yet that insignificantly small, if not nonexistent section of the market was what Ford were attempting to capture with this special edition. It’s still rear-wheel drive, it’s still pretty weighty, and the only immediately obvious concession to winter sports was a ski rack.

There were some other mechanical modifications made: the car came equipped with snow tires and an equa-lock rear axle, but it’s still not an all-weather cruiser. This Mustang was only available from 10 dealerships in the Denver era, so it’s not exactly a horrendous crime in the world of Mustangs, but it’s just a baffling mistake. Why would you take what was one of the most popular cars in America and decide to market them in entirely the wrong direction? I guess that’s an expense you can afford when you’re Ford, but I just can’t wrap my head around it.

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